The New Year is almost upon us! Though we’re sure you’re busy planning New Year’s resolutions for your organization and making plans to make 2015 the best year yet, have you thought about your digital marketing strategies? Now is the perfect time to take a look at the majority of your online efforts and determine which are working, and which need to be revamped.
If you need a little help deciding which areas to focus on during your digital marketing run-down, start by taking a look at the following tips. Are your digital tactics keeping pace with some of the following ideas?
Don’t Ignore Mobile
Mobile devices are extremely popular, and it seems that, for now, they’re here to stay. Does your nonprofit organization have a way to reach your most dedicated donors in the palm of their hands? If not, don’t worry – we’ve got you covered with our brand new customizable apps. With hands on help, we can have you up and running in just three to four weeks – just in time to begin connecting with your donors after the New Year hits.
Personalize Your Communication
With so many nonprofits popping up and working to advocate for such a large number of causes, it only makes sense that the competition for your donors attention will become a little more steep. Change up your communication strategy by taking the time to personalize the messages that you’re sending – it could make all the difference between an opened and unopened email.
Consider Exploring New Social Platforms
One of the most amazing opportunities through social media is that platforms are always changing allowing you to reach more followers and refine your message. But remember: just because you’ve created a new social account doesn’t mean that the same type of content will be applicable across all platforms. Be sure to tailor your approach on each platform in order to entice the most followers and spread the word about all the work your nonprofit is trying to accomplish.
To create a solid digital marketing strategy for your nonprofit, it may be helpful to take a look at what other nonprofits are doing. A great way to do this is to be a good donor. Once a month, choose a nonprofit organization (other than your own) and donate ten dollars through their online giving platform. Be sure to pay attention during the process. What features do you notice in their emails? Are there opportunities to sign up for text alerts? If you were a real donor would you feel enticed to give again? Thinking strategically about others’ platforms and processes will give you a good idea of what is working, or not working, in your own organization.
Revamping your digital marketing strategy for 2015 doesn’t need to be a daunting experience. Break down your initial research by using the above suggestions and you’ll be well on your way to creating effective online materials for your nonprofit.