In any type of marketing or communication scenario, identifying the audience you’re appealing to is the first step in creating any sort of strategy. In nonprofit fundraising, however, it may be beneficial to identify your audience on a more individual level. Creating a profile for donors with a high affinity for giving to your organization… Read more »
The general rule of thumb in the non-profit sector is pretty simple to remember. Retaining faithful donors is much more time and cost effective than searching for new faces to get involved with your organization. Rather than filtering part of your already over-stretched budget into finding new faces to give, wouldn’t it be great if… Read more »
We’re getting excited. There’s just a few more days between now and #GivingTuesday and we can’t wait to see the amazing work you all do to help out a fellow nonprofit organization!
